Priced by stitches, not by size
Embroidery is quoted on stitch count. A left-chest logo of 8cm typically runs 4,000–7,000 stitches; a large back design can exceed 20,000, at which point the price approaches a print and the garment starts to distort.
There is also a one-time digitising charge: the artwork has to be converted into a stitch file, usually $25–60 depending on complexity.
Knit fabric needs backing
A t-shirt is stretchy; embroidery pulls it. Without a stabiliser behind the stitching, the shirt puckers around the logo and never recovers.
Good shops use a cut-away or tear-away backing appropriate to the knit. Cheap shops skip it, and the puckering shows up after the first wash.
- Ask what backing is used on knit garments.
- Left chest works on almost any knit; centre chest is riskier.
- Fine detail below about 2mm is lost — redraw the logo for thread.
When embroidery beats a print
Uniforms and workwear that will be washed industrially; caps, where printing barely works; and any logo that must still look new after a year. The cost is higher per piece, and it shows in the product.
It is a poor choice for large photographic artwork or anything with gradients.
Blanks that embroider well
Mid-weight cotton, 200gsm and above, holds a left-chest logo without collapsing. Very light jersey distorts more; very heavy loopback can bury the stitch.
Pique and structured knits are easier than fine jersey — which is why polos are the classic embroidery garment.